4 Smart Ways To Invest In Cryptocurrency


Cryptocurrency has quickly become a mainstream alternative investment strategy. It’s a digital form of currency that can be exchanged online for goods and services (depending on the company)—essentially, it’s virtual money. 

If you’ve gotten this far in your research, you probably know that cryptocurrency is a highly volatile market that isn’t for the faint of heart. But as the saying goes, high risk can result in high reward. Before you invest everything you have in cryptocurrency, consider these four clever ways to invest. 

1. Understand How Crypto Fits Into Your Portfolio

Before putting all your eggs in one volatile basket, be sure you know how this asset could fit into your portfolio. Even though crypto has become much more mainstream and widely accepted, it’s still a volatile investment or speculation depending on who you ask. You should consider carefully and thoughtfully before you decide to put money into cryptocurrency. 

Start by thinking about your risk tolerance. If you prefer safer, tried and true investments, then crypto is unlikely the best route for you. But if you’re comfortable with volatility – extreme volatility – you may want to give your portfolio some exposure. 

We recommend keeping the percentage of your portfolio tied to crypto relatively low—between 1-5%. Even if you enjoy the thrill of a risky investment, never forget the age-old rule that you should only invest in such amounts that you’re willing to lose. 

Remember that it’s all about balance. Crypto could add some diversification to your portfolio, but if you’re interested in alternative investing, know it’s not the only choice out there.

2. Establish The Basics First

Before venturing into alternative investments, you must have your financial basics covered. Skipping this step could put your financial health at risk. To ensure that your financial basics are in order, consider:

  • Retirement: Are you maxing out your retirement accounts? Whether you’re contributing to a 401(k), Roth IRA, or both, maxing out your retirement account contributions is ideal. Maybe you’ll end up being able to retire a few years earlier – wouldn’t that be nice!
  • Debt: Do you still have high-interest debt? Credit card and other high-interest debt add up quickly, so it’s important to have that under control before considering alternative investments.
  • Emergency fund: Do you have 3-6 months of living expenses saved? An emergency fund is crucial for your financial and emotional wellbeing. When unexpected events happen, an emergency fund is there to take some of the burden off of your shoulders and reduce immediate stress and worry.
  • Budget: When was the last time you took a deep dive into your expenses and cash flow? Before you consider investing in cryptocurrency, sit down with your financial planner and develop an updated breakdown of your household budget.

Going back to the fundamentals of investing can help uncover anything that may be lacking in your financial plan. Once you have the basics down, you can get your feet wet in alternative investing. 

3. Invest Indirectly with Cryptocurrency Stocks

You don’t have to mine Bitcoin to expose your portfolio to this new asset. In fact, you may be surprised to learn that your portfolio already has decent exposure based on the companies or ventures you’re currently investing in.

One of the easiest ways to attain investment exposure to crypto (without actually having to buy crypto itself) is to purchase stock in a company involved in cryptocurrency or the blockchain technology industry. Prominent companies in the S&P 500 have crypto holdings, so your portfolio has some crypto exposure indirectly via whatever you have invested with these companies.

Investing in cryptocurrency stock has less risk than the alternative of actually buying crypto itself. Purchasing stock from Tesla is an excellent example of investing indirectly in crypto. Because Tesla makes considerable investments in Bitcoin, you would benefit if cryptocurrency becomes more widely adopted as a stakeholder. Even if crypto doesn’t become the new go-to investing strategy, you still have indirect exposure to Bitcoin.

Keep in mind that you still need to complete other due diligence before buying stock in a company—cryptocurrency is only one piece of the puzzle. Before investing in the stock of any individual company rather than a mutual fund (which automatically results in diversification), you should research industry trends, competitive advantages, price-to-earnings ratio, etc. Strong, long-term investments should be your top priority.

4. Open A Crypto-Specific Investment Account

You can buy, sell, and manage crypto on an exchange via Coinbase. A system like Coinbase can help you invest in different types of crypto like Bitcoin, Ethereum, Dogecoin, NFTs, and more. 

Coinbase is one of the most popular cryptocurrency exchanges because you can invest directly with the US dollar. You can also earn interest on your Tether (USDT) and earn token rewards throughout the platform.

You may also be able to earn rewards in crypto by using certain credit cards. Coinbase customers, for example, can now use Mastercard credit and debit cards to make purchases. With Mastercard’s involvement in crypto, other major credit cards will likely follow suit. But remember that unless you pay off your credit cards entirely every month, you will be paying interest on your balance, which will reduce or negate whatever returns you achieve.

In addition to investing, other platforms like Nexo allow you to safely buy crypto and even use crypto as collateral for a loan. Think of it as a bank, but for cryptocurrency. A platform like Nexo is great due to high-interest rates and no lockup periods, but again, you must do your research before committing to anything.

Even Paypal, Cash App, and Venmo now allow US residents to buy, sell, and hold Bitcoin. The fees and security levels vary between apps.

Bonus, Work With Your Financial Team

Over the past few months, there has been a large decline in the crypto market as a whole. There have also been instances where investors have lost all their investment in a particular investment/token (TerraLuna). Today, the world’s largest crypto exchange by trading volume, paused its withdrawals of bitcoin (Binance). With cryptocurrencies, you must think long term and only invest money that you do not need in the short or intermediate term. 

If you’re going to invest in crypto, you want to do so safely and efficiently. You can never do enough research when it comes to an investment opportunity. As always, prioritize security, check out investment fees, and understand the investment history. 

While you need to do your own due diligence, don’t hesitate to ask questions (you can’t find everything on the internet!).
Your financial team at Branning Wealth Management is here every step, so you have as much clarity and information as possible to make intelligent investment decisions. If you have any questions about how investing in cryptocurrency could affect your financial plan, get in touch with our team today.

Kelly J. Jennings, CFP®, CDAA

“This newsletter is distributed for general informational purposes only and is not intended to constitute legal, tax, accounting or investment advice.  No part of this newsletter nor the links contained therein is a solicitation or offer to sell investment advisory services except where applicable in states where we are registered, or where an exemption or exclusion from such registration exists. Information throughout this newsletter is obtained from sources which we believe reliable, but we do not warrant or guarantee the timeliness, accuracy or completeness of this information and the information presented should not be relied upon as such. All investments involve risk of loss, including the possible loss of all amounts invested, and nothing within this newsletter should be construed as a guarantee of any specific outcome or profit.  This newsletter may not be reproduced or redistributed in whole or in part.”

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