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Jason is CERTIFIED FINANCIAL PLANNER® practitioner specializing in retirement planning at BWM, LLC. He served as a contributing author for the Financial Planning Association’s (FPA) general public website.  Jason helped to found Modern Retirement Theory, the comprehensive retirement planning process that offers customized solutions for each individual retiree.  Jason’s articles Modern Retirement Theory and Using a Hierarchy of Funds to Reach Client Goals (with M. Ray Grubbs, Ph.D.) have been published in The Journal of Financial Planning’s Retirement Income Special Report. As well, content from these works appear in the Retirement Management Analyst textbook and the Retirement Income Certified Professional® curriculum.

Jason’s quotes and retirement theory have been referenced in outlets including Forbes, MarketWatch, CNBC, Morningstar, NASDAQ.com, Bogleheads.com, and Advisor Perspectives. He has served on The Journal of Financial Planning’s Advisory Board (2010-2014) and has been a peer reviewer for the Retirement Management Journal. Branning has also served as an expert witness for FINRA arbitration. In 2014, Jason was appointed by the Governor and confirmed by the state Senate to serve on the College Savings Mississippi Board. 

Branning is married with 4 children and is active in his local church. He is an honors graduate of Mississippi College with a B.A. in English and holds a certificate in Financial Planning from Florida State University. His hobbies are reading and running. 



Kelly Jennings is an Advisor at BWM, LLC. He is a graduate of the University of Miami’s School of Business where he earned a Bachelor of Business Administration in Finance.

While in college, Kelly interned with Bank of America in Miami, Florida. Post graduation, Kelly played professional football for six years in Seattle and Cincinnati. Kelly enjoyed playing professional football, but above all, he values the relationships he was able to make with fellow athletes.

Kelly’s passion for people led him to Jackson, MS, where he earned his Master’s in Marriage and Family Therapy from Reformed Theological Seminary.  This background in both finance and counseling gives Kelly a unique perspective and skill set in the financial planning industry. Kelly is currently pursuing an Executive Certificate in Financial Planning from the University of Miami and is a Certified Financial Planner® Certificant Student. 

Kelly is married with four kids. He has an active role in homeschooling his children as well as nurturing their spiritual growth. Kelly enjoys reading, sports, and spending time with his family.